Advertising & Public Relations
‘Seas the Moment’ Campaign
Developed, designed, and executed a full-scale advertising campaign for Royal Caribbean titled ‘Seas the Moment.’
The campaign highlights a reimagined family travel experience, blending luxury and adventure for all ages. A series of 15 print and digital advertisements were created using Adobe InDesign and refined through eye-tracking data analysis to maximize visual engagement and message effectiveness.
Press Release - New Hire
Researched company background and industry context to craft a professional press release announcing the hiring of a new employee. This release reflects strategic communication skills, attention to brand voice, and proficiency in AP-style writing.
Starbucks Global Initiative Brochure
Researched and designed a sustainability-focused brochure for Starbucks Coffee Company, highlighting the brand’s global initiatives to give back to the planet through ethical sourcing, waste reduction, and community impact.
